A rebellious counter movement challenging the established surf culture lies at the very core of Europe’s New Amsterdam Surf Association.
ABOUT
What pops in mind when you hear the word "surf"? Blue water, palm trees, perfect waves, and people chilling in hammocks on the beach, strumming guitars?
That classic surf vibe isn’t something most European surfers actually live.
Back in 2018, Paul Zeper had the idea to shake up this cliché. Being a professional windsurfer, sponsored by a few of the big brands it was impossible to find the right fit that matched living in Amsterdam and surfing at one of the most industrial surf spots in the world, Wijk aan Zee. That’s how New Amsterdam Surf Association came to life.
Born right in Amsterdam, New Amsterdam Surf Association blends city life—fashion, music, art—with a crew that shares a deep love for surfing. It’s a “New” wave of surfers who spend more time in cities than at the beach.
Finding that one person with a car and drivers license or collectively hop on the public transport, sometimes with getting kicked off the tram. The struggle to hit the beach is what unites the crew. And all that effort? Just to reach some murky water with a filthy industrial skyline.
That is what New Amsterdam Surf Association is about.
THE NAME
NEW - new adjective (RECENTLY CREATED) 1. different from one that existed earlier. NEW generation of surfers.
AMSTERDAM - The capital city of the Netherlands, situated in the western part of the country. Born, raised or adopted by the city of AMSTERDAM.
SURF - surf verb [I or T] (WAVES) 1. the mass or line of foam formed by waves breaking on a seashore or reef. The mindset and sport that connects us.
ASSOCIATION - association noun (GROUP) 1. (often in names) a group of people organized for a joint purpose. The people that are connected by the previous words and represent this lifestyle.
OUR LOGO “THE OYSTER”
Why is our logo an oyster…….? 1. Getting oyster cuts during surfing. 2. An oyster being a salt water animal. 3. The oysters libido enhancing effect and the sexy city life. 4. The luxury vibe associated with eating oysters and its mythical ability to produce pearls.