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JournalCAMPAIGN SS23

CAMPAIGN SS23

AW24 Campaign "It's a good day". Our new collection is about to launch and here are some interesting insides about the concept, design choices and the essence of the new AW24 line

SS23 - A SEA OF STEEL

Sitting in the water one would expect a form of peacefulness. Being one with the water and the surroundings, with only the sound of the waves. We travel to our spot knowing we’ll arrive at a place that has a view of the steel factory with the tankers passing by through the North Sea canal and the windmill parks on the horizon. A combination of both natural elements and man made industry. A sea of steel.

Credits:

Video by @rubenzonneveld Starring: @jaasroeper & @lotus_hebbing VFX: @olivierbink Music: @warnvangeest & @sergio_jaz

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